portfolio Payplan

developing a brand

PayPlan are one of the UK’s largest providers of free debt solutions and have been helping people in debt for over 20 years. We helped them through the process of a complete rebrand, developing the brand style and rolling out onto communication materials.

a playful touch

A free-flowing illustration style was used to add a playful, light-hearted feel to PayPlan literature. They give an added dimension of personality that reflects the hopeful nature the brand.

delivering the brand

An integral part of the rebrand project was the production of comprehensive brand guidelines. These help ensure that the PayPlan message stays clear and true to brand.

setting the tone

As clear communication is key to the success of the business we compiled comprehensive tone of voice guidelines.